Self Serums

Supporting changing skin to become stronger, healthier and more radiant.

The ultimate support for women over 40

Our serums are designed for real, changing skin. Effective, age-aware formulas that support your skin through this chapter — and the next.

Our formulas

Ultimate Night - Essential Restore (60ml)

$89.00

This is big

Our serums come in a generous 60ml bottle, created for regular use and a more consistent ritual

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It's time to flip the script

We’re here to reframe ageing for women over 40, with a positive approach — so you can move through every stage feeling confident, supported, and proud of who you’re becoming.

Our philosophy

Advanced actives, drawn from nature

Our serums work with your skin, not against it. Powered by marine-derived and botanical actives, each formula supports hydration, resilience and visible renewal over time. The result is skin that feels nourished, balanced and naturally stronger.

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"A little bottle of joy"

My skincare routine now smells beautiful, is simple and my skin looks smoother and more hydrated. I've also seen a vast improvement across my décolletage, which I’m so happy about. – Cate, 56

"My complexion is glowing"

My skin feels nourished and noticeably firmer, with a brightness I haven’t seen in years. It’s as though my complexion has been revitalised. It's smoother, healthier, and more radiant - Bianca, 50

"Love love love this product"

Ultimate Night serum left my skin feeling so much smoother, more hydrated and nourished. I'm really enjoying it as part of my evening routine - Kristen L, 43

Beauty begins with self confidence

Our message is simple. Look after and love the skin you're in. You only get one life — honour the journey, and embrace the changes that come with it.