As we both entered our 40’s, we were feeling just as fabulous as we did in our 20’s and 30’s–but our skin wasn’t. The products we once loved were no longer working as well, and that’s because our skin was changing. 

So what brand should we turn to? Who was looking after women over 40? And who was speaking to us in a way that wasn’t all about reversing the signs of aging, turning back the clock and returning to our youth? Well we couldn’t find it. And that’s exactly why Self Serums was born – because we don’t want to step back in time, we want to stay right where we are. 

We decided to create a brand for women just like us. A brand that not only delivered the results we were after, but also spoke to us in a positive and empowering way. 

Self Serums was created specifically for women over 40. Designed to support the changing needs of your skin as you age, our formulas work with the skin’s natural changes, using hydration, antioxidants, and cell-turnover to keep skin looking its best. Our formulas combine high-quality, hard working active ingredients with naturally derived ones, to offer the ultimate support for aging skin.

Think of us as your skincare support system. 

We’ve got you, and you’ve got this!
Bec & Nic