As we both entered our 40’s, we were feeling just as fabulous as we did in our 20’s and 30’s. But our skin wasn’t. The products we once loved were no longer working as well, and that’s because our skin was changing.

Amongst other things, our skin wasn’t as plump and taught or smooth and even. Our skin craved hydration, in fact we couldn’t get enough of it. So what brand should we turn to? Who was looking after the 40+ woman? And who was speaking to us in a way that felt like we weren’t an afterthought? Who was speaking to us in a way that wasn’t all about reversing the signs of aging, turning back the clock and returning to our youth?

Well we couldn’t find it. And that’s exactly why Self Serums was born – because we don’t want to step back in time, we want to stay right where we are.

We decided to create a brand for women just like us. A brand that not only delivered the results we were after, but also spoke to us in a positive and empowering way.

Self Serums was created specifically for women 40+. Designed to support the changing needs of your skin as you age, our formulas work with the body’s natural changes, using moisture, antioxidants, and cell turnover to keep skin looking its best. Every formula combines high quality active ingredients, together with naturally derived ingredients, to deliver the ultimate support for aging skin.

Think of us as your skincare support system.

We’ve got you, and you’ve got this!